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Buhr Consulting & Advisory · München

Rethink. Refocus. Reinvent.

I help CMOs and CEOs generate growth and efficiencies through customer-centric strategy.

Maike Buhr in a red blazer, arms folded, in front of a concrete wall
Maike Buhr · Strategist and fractional CMO
  • Procter & Gamble
  • L’Oréal
  • E.ON
  • Faber-Castell
  • Dr. Beckmann
  • Humana
  • Bullrich
  • Remington
  • VARTA
  • limango
  • Wimdu
  • Sailer Verlag
  • C. & E. Fein
  • Berner

Expertise

How I help.

  • Business strategy

    Increase efficiency in underperforming business units.

  • Innovation

    Accelerate product-market fit for innovations and the product portfolio.

  • Brand strategy & marketing

    Create new brands and steer marketing communication.

  • AI adoption & transformation

    Boost your team’s productivity and efficiency with AI.

Approach

AI × Human Intelligence

Modern tools blended with judgment and experience, for faster insights, sharper positioning and measurable growth.

What clients say

“Working with Maike was not only highly productive but also inspiring. Her work stands out for its exceptional quality and precision – a clear recommendation for anyone seeking top-level strategic advice.”

Bernd KuschekVP Sales, C. & E. Fein

“Maike is an experienced brand and marketing expert with exceptional strategic, conceptual and agency management skills on local and international scale.

Her understanding of the energy sector and the consumer needs combined with her ability to lead through complex setups was instrumental to the project’s success.”

Adrienne Heon-KleinenVP Marketing, E.ON Germany

“With Maike Buhr’s and Antje Sturm’s support, we were able to rethink Bullrich’s innovation strategy.

Their focus on emerging consumer needs and new business areas in nutritional additives opened up fresh growth opportunities.”

Marco BuschmeierVP Marketing, Dr. Beckmann
Maike Buhr smiling, on a street in Munich
Off duty: espresso lover and street photographer

About

Maike Buhr

Seasoned business & marketing strategist, fractional CMO and consultant.

Trained in customer-centric marketing at P&G and L’Oréal, I bring 25+ years of execution to brands and businesses that need focus and momentum.

My “AI × Human Intelligence” approach blends modern tools with judgment & experience for faster insights, sharper positioning, and measurable growth.

Having worked in Europe, Australia, and the US, I read cultures and trends with nuance and turn them into practical go-to-market strategies.

Empathetic, curious, and hands-on, I roll up sleeves, build operating rhythms, and coach teams.

Contact

Let’s talk.

Tell me about the business challenge or objective you want to discuss. Your first 30-minute consultation is free.

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